Are they a threat to advertising market leaders?
Publisher: IDATE DigiWorld
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1. Executive Summary
2. Market and trends
2.1. Usage
2.2. How the advertising market is shifting
2.3. Digital advertising
2.4. Online marketing’s multimodal approach
2.5. Influencer marketing
2.6. The influencers
2.7. Influencer marketing agencies
2.8. Digital marketing in China
3. Social media platforms
3.1. Snapshot of the main platforms
3.2. Facebook
3.3. Instagram
3.4. YouTube
3.5. Snapchat
3.6. Snapshot of social media platforms in China
3.7. Weixin
3.8. Sina Weibo
3.9. Douyin
4. Influencer marketing: key issues and challenges
4.1. Influencer marketing challenges for social media platforms
4.2. Impacts of influencer marketing on social media in China
4.3. Influencer marketing’s main targets
4.4. Influencer marketing budgets
4.5. What impact is influencer marketing having on brands in China?
4.6. SWOT analysis
5. Market forecasts
5.1. Impact of Covid-19
5.2. Market forecasts for influencer marketing
1. Executive Summary
2. Market and trends
2.1. Usage
2.2. How the advertising market is shifting
2.3. Digital advertising
2.4. Online marketing’s multimodal approach
2.5. Influencer marketing
2.6. The influencers
2.7. Influencer marketing agencies
2.8. Digital marketing in China
3. Social media platforms
3.1. Snapshot of the main platforms
3.2. Facebook
3.3. Instagram
3.4. YouTube
3.5. Snapchat
3.6. Snapshot of social media platforms in China
3.7. Weixin
3.8. Sina Weibo
3.9. Douyin
4. Influencer marketing: key issues and challenges
4.1. Influencer marketing challenges for social media platforms
4.2. Impacts of influencer marketing on social media in China
4.3. Influencer marketing’s main targets
4.4. Influencer marketing budgets
4.5. What impact is influencer marketing having on brands in China?
4.6. SWOT analysis
5. Market forecasts
5.1. Impact of Covid-19
5.2. Market forecasts for influencer marketing
IDATE DigiWorld
Publisher: GMD Research
# of Pages: 167
Rating:
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Publication Date: November, 2020
Price: $2,980 / User License
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RPT43319
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Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Global Mobile Advertising Market 2015-2026 44
3.3 Global Desktop Advertising Market 2015-2026 48
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Global Digital Display Ad Market 2015-2026 53
4.3 Global Internet Paid Search Ad Market 2015-2026 55
4.4 Global Social Media Ad Market 2015-2026 57
4.5 Global Online Video Ad Market 2015-2026 59
4.6 Global Market of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising Market for Other Industries 2015-2026 77
6 Segmentation of Global Market by Region 78
6.1 Geographic Market Overview by Region 2015-2026 78
6.2 North America Market 2015-2026 by Country 84
6.2.1 Overview of North America Market 84
6.2.2 U.S. Market 87
6.2.3 Canadian Market 90
6.3 European Market 2015-2026 by Country 92
6.3.1 Overview of European Market 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European Market 106
6.4 Asia-Pacific Market 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific Market 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America Market 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America Market 131
6.6 Rest of World Market 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National Markets 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global Market: Risk Assessment and Management 161
8.1 Risk Evaluation of Global Market 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167
Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Global Mobile Advertising Market 2015-2026 44
3.3 Global Desktop Advertising Market 2015-2026 48
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Global Digital Display Ad Market 2015-2026 53
4.3 Global Internet Paid Search Ad Market 2015-2026 55
4.4 Global Social Media Ad Market 2015-2026 57
4.5 Global Online Video Ad Market 2015-2026 59
4.6 Global Market of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising Market for Other Industries 2015-2026 77
6 Segmentation of Global Market by Region 78
6.1 Geographic Market Overview by Region 2015-2026 78
6.2 North America Market 2015-2026 by Country 84
6.2.1 Overview of North America Market 84
6.2.2 U.S. Market 87
6.2.3 Canadian Market 90
6.3 European Market 2015-2026 by Country 92
6.3.1 Overview of European Market 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European Market 106
6.4 Asia-Pacific Market 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific Market 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America Market 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America Market 131
6.6 Rest of World Market 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National Markets 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global Market: Risk Assessment and Management 161
8.1 Risk Evaluation of Global Market 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167
GMD Research
Publisher: GMD Research
# of Pages: 109
Rating:
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Publication Date: November, 2020
Price: $2,480 / User License
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RPT43320
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Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of North America Market by Platform 39
3.1 Market Overview by Platform 39
3.2 North America Mobile Advertising Market 2015-2026 42
3.3 North America Desktop Advertising Market 2015-2026 46
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 47
4 Segmentation of North America Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 North America Digital Display Ad Market 2015-2026 51
4.3 North America Internet Paid Search Ad Market 2015-2026 53
4.4 North America Social Media Ad Market 2015-2026 55
4.5 North America Online Video Ad Market 2015-2026 57
4.6 North America Market of Other Digital Ad Formats 2015-2026 59
5 Segmentation of North America Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 64
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 66
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 67
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 69
5.6 North America Digital Advertising Market for Travel Industry 2015-2026 70
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 71
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 72
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 73
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 74
5.11 North America Digital Advertising Market for Other Industries 2015-2026 75
6 North America Market 2015-2026 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Baidu 93
Facebook Inc. 94
Google, Inc. 95
Microsoft Corporation 96
Nokia 97
Sina 98
Tencent 99
Twitter 100
Verizon 101
Yahoo! Inc. 102
8 Investing in North America Market: Risk Assessment and Management 103
8.1 Risk Evaluation of North America Market 103
8.2 Critical Success Factors (CSFs) 106
RELATED REPORTS AND PRODUCTS 109
Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of North America Market by Platform 39
3.1 Market Overview by Platform 39
3.2 North America Mobile Advertising Market 2015-2026 42
3.3 North America Desktop Advertising Market 2015-2026 46
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 47
4 Segmentation of North America Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 North America Digital Display Ad Market 2015-2026 51
4.3 North America Internet Paid Search Ad Market 2015-2026 53
4.4 North America Social Media Ad Market 2015-2026 55
4.5 North America Online Video Ad Market 2015-2026 57
4.6 North America Market of Other Digital Ad Formats 2015-2026 59
5 Segmentation of North America Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 64
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 66
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 67
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 69
5.6 North America Digital Advertising Market for Travel Industry 2015-2026 70
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 71
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 72
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 73
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 74
5.11 North America Digital Advertising Market for Other Industries 2015-2026 75
6 North America Market 2015-2026 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Baidu 93
Facebook Inc. 94
Google, Inc. 95
Microsoft Corporation 96
Nokia 97
Sina 98
Tencent 99
Twitter 100
Verizon 101
Yahoo! Inc. 102
8 Investing in North America Market: Risk Assessment and Management 103
8.1 Risk Evaluation of North America Market 103
8.2 Critical Success Factors (CSFs) 106
RELATED REPORTS AND PRODUCTS 109
GMD Research