Trends, opportunities and forecast in this market to 2017 by various segment and region (North America, Europe, Asia Pacific, Rest of the World)
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Table of Contents
1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions
List of Figures
Chapter 3. Industry Overview
Figure 3.1: External forces shaping global advertising industry
Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend
Chapter 5. Industry Trends
Figure 5.1: Global advertising industry annual trend 2006-11 (US $B)
Figure 5.2: Global advertising industry regional trend: 2006-11 (US $B)
Figure 5.3: Global advertising industry regional trend: 2006-11 (%)
Figure 5.3: Global advertising industry segment trend: 2006-11 (US $B)
Figure 5.4: Global advertising industry segment trend: 2006-11 (%)
Figure 5.5: Global advertising industry quarterly trend 2010-11 (US $B)
Figure 5.6: Global advertising industry profitability trend 2006-11
Figure 5.7: Global advertising industry revenue per employee Trend 2006-11
Figure 5.8: Cost structure of global advertising industry 2006-11
Figure 5.9: Cost structure in North American advertising industry: 2006-11
Figure 5.10: Cost structure in European advertising industry: 2006-11
Figure 5.11: Cost structure in Asia Pacific advertising industry: 2006-11
Figure 5.12: Top 5 companies vs. advertising gross profit & net profit analysis: 2011
Figure 5.13: Cash on hand for global advertising industry 2006-11 (US $B)
Figure 5.14: Cash on hand for global advertising industry 2006-11 (%)
Figure 5.15: Asset for global advertising industry 2006-11 (US $B)
Figure 5.16: Assets for global advertising industry 2006-11 (%)
Figure 5.17: Debt for global advertising industry 2006-11 (US $B)
Figure 5.18: Debt for global advertising industry 2006-11 (%)
Figure 5.19: Industry shares of top players in global advertising industry in 2006
Figure 5.20: Industry shares of top players in global advertising industry in 2011
Figure 5.21: Global advertising industry 2006 market share analysis
Figure 5.22: Global advertising industry 2011 market share analysis
Chapter 6. Industry Forecasts
Figure 6.1: Global advertising industry annual forecast 2012-17 (US $B)
Figure 6.2: Global advertising industry quarterly forecast 2011-12 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry regional forecast 2012-17 (%)
Figure 6.11: Global advertising industry segment forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry segment forecast 2012-17 (%)
Chapter 7. Emerging Trends
Figure 7.1: Emerging trends in global generic drugs industry
Figure 7.2: Global advertising industry opportunity by region
Figure 7.3: Global advertising industry opportunity by segment
List of Tables
Chapter 3. Industry Overview
Table 3.1: Industry parameters of global advertising industry
Table 3.2: Relative industry attractiveness by region
Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline
Chapter 6. Industry Forecasts
Table 6.1: Global advertising regional forecast growth rate
Table of Contents
1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions
List of Figures
Chapter 3. Industry Overview
Figure 3.1: External forces shaping global advertising industry
Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend
Chapter 5. Industry Trends
Figure 5.1: Global advertising industry annual trend 2006-11 (US $B)
Figure 5.2: Global advertising industry regional trend: 2006-11 (US $B)
Figure 5.3: Global advertising industry regional trend: 2006-11 (%)
Figure 5.3: Global advertising industry segment trend: 2006-11 (US $B)
Figure 5.4: Global advertising industry segment trend: 2006-11 (%)
Figure 5.5: Global advertising industry quarterly trend 2010-11 (US $B)
Figure 5.6: Global advertising industry profitability trend 2006-11
Figure 5.7: Global advertising industry revenue per employee Trend 2006-11
Figure 5.8: Cost structure of global advertising industry 2006-11
Figure 5.9: Cost structure in North American advertising industry: 2006-11
Figure 5.10: Cost structure in European advertising industry: 2006-11
Figure 5.11: Cost structure in Asia Pacific advertising industry: 2006-11
Figure 5.12: Top 5 companies vs. advertising gross profit & net profit analysis: 2011
Figure 5.13: Cash on hand for global advertising industry 2006-11 (US $B)
Figure 5.14: Cash on hand for global advertising industry 2006-11 (%)
Figure 5.15: Asset for global advertising industry 2006-11 (US $B)
Figure 5.16: Assets for global advertising industry 2006-11 (%)
Figure 5.17: Debt for global advertising industry 2006-11 (US $B)
Figure 5.18: Debt for global advertising industry 2006-11 (%)
Figure 5.19: Industry shares of top players in global advertising industry in 2006
Figure 5.20: Industry shares of top players in global advertising industry in 2011
Figure 5.21: Global advertising industry 2006 market share analysis
Figure 5.22: Global advertising industry 2011 market share analysis
Chapter 6. Industry Forecasts
Figure 6.1: Global advertising industry annual forecast 2012-17 (US $B)
Figure 6.2: Global advertising industry quarterly forecast 2011-12 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry regional forecast 2012-17 (%)
Figure 6.11: Global advertising industry segment forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry segment forecast 2012-17 (%)
Chapter 7. Emerging Trends
Figure 7.1: Emerging trends in global generic drugs industry
Figure 7.2: Global advertising industry opportunity by region
Figure 7.3: Global advertising industry opportunity by segment
List of Tables
Chapter 3. Industry Overview
Table 3.1: Industry parameters of global advertising industry
Table 3.2: Relative industry attractiveness by region
Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline
Chapter 6. Industry Forecasts
Table 6.1: Global advertising regional forecast growth rate
Lucintel
Publisher: GMD Research
# of Pages: 167
Rating:
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Publication Date: November, 2020
Price: $2,980 / User License
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RPT43319
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Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Global Mobile Advertising Market 2015-2026 44
3.3 Global Desktop Advertising Market 2015-2026 48
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Global Digital Display Ad Market 2015-2026 53
4.3 Global Internet Paid Search Ad Market 2015-2026 55
4.4 Global Social Media Ad Market 2015-2026 57
4.5 Global Online Video Ad Market 2015-2026 59
4.6 Global Market of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising Market for Other Industries 2015-2026 77
6 Segmentation of Global Market by Region 78
6.1 Geographic Market Overview by Region 2015-2026 78
6.2 North America Market 2015-2026 by Country 84
6.2.1 Overview of North America Market 84
6.2.2 U.S. Market 87
6.2.3 Canadian Market 90
6.3 European Market 2015-2026 by Country 92
6.3.1 Overview of European Market 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European Market 106
6.4 Asia-Pacific Market 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific Market 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America Market 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America Market 131
6.6 Rest of World Market 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National Markets 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global Market: Risk Assessment and Management 161
8.1 Risk Evaluation of Global Market 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167
Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Global Mobile Advertising Market 2015-2026 44
3.3 Global Desktop Advertising Market 2015-2026 48
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Global Digital Display Ad Market 2015-2026 53
4.3 Global Internet Paid Search Ad Market 2015-2026 55
4.4 Global Social Media Ad Market 2015-2026 57
4.5 Global Online Video Ad Market 2015-2026 59
4.6 Global Market of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising Market for Other Industries 2015-2026 77
6 Segmentation of Global Market by Region 78
6.1 Geographic Market Overview by Region 2015-2026 78
6.2 North America Market 2015-2026 by Country 84
6.2.1 Overview of North America Market 84
6.2.2 U.S. Market 87
6.2.3 Canadian Market 90
6.3 European Market 2015-2026 by Country 92
6.3.1 Overview of European Market 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European Market 106
6.4 Asia-Pacific Market 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific Market 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America Market 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America Market 131
6.6 Rest of World Market 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National Markets 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global Market: Risk Assessment and Management 161
8.1 Risk Evaluation of Global Market 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167
GMD Research
Publisher: GMD Research
# of Pages: 109
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Publication Date: November, 2020
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Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of North America Market by Platform 39
3.1 Market Overview by Platform 39
3.2 North America Mobile Advertising Market 2015-2026 42
3.3 North America Desktop Advertising Market 2015-2026 46
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 47
4 Segmentation of North America Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 North America Digital Display Ad Market 2015-2026 51
4.3 North America Internet Paid Search Ad Market 2015-2026 53
4.4 North America Social Media Ad Market 2015-2026 55
4.5 North America Online Video Ad Market 2015-2026 57
4.6 North America Market of Other Digital Ad Formats 2015-2026 59
5 Segmentation of North America Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 64
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 66
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 67
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 69
5.6 North America Digital Advertising Market for Travel Industry 2015-2026 70
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 71
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 72
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 73
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 74
5.11 North America Digital Advertising Market for Other Industries 2015-2026 75
6 North America Market 2015-2026 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Baidu 93
Facebook Inc. 94
Google, Inc. 95
Microsoft Corporation 96
Nokia 97
Sina 98
Tencent 99
Twitter 100
Verizon 101
Yahoo! Inc. 102
8 Investing in North America Market: Risk Assessment and Management 103
8.1 Risk Evaluation of North America Market 103
8.2 Critical Success Factors (CSFs) 106
RELATED REPORTS AND PRODUCTS 109
Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of North America Market by Platform 39
3.1 Market Overview by Platform 39
3.2 North America Mobile Advertising Market 2015-2026 42
3.3 North America Desktop Advertising Market 2015-2026 46
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 47
4 Segmentation of North America Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 North America Digital Display Ad Market 2015-2026 51
4.3 North America Internet Paid Search Ad Market 2015-2026 53
4.4 North America Social Media Ad Market 2015-2026 55
4.5 North America Online Video Ad Market 2015-2026 57
4.6 North America Market of Other Digital Ad Formats 2015-2026 59
5 Segmentation of North America Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 64
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 66
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 67
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 69
5.6 North America Digital Advertising Market for Travel Industry 2015-2026 70
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 71
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 72
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 73
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 74
5.11 North America Digital Advertising Market for Other Industries 2015-2026 75
6 North America Market 2015-2026 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Baidu 93
Facebook Inc. 94
Google, Inc. 95
Microsoft Corporation 96
Nokia 97
Sina 98
Tencent 99
Twitter 100
Verizon 101
Yahoo! Inc. 102
8 Investing in North America Market: Risk Assessment and Management 103
8.1 Risk Evaluation of North America Market 103
8.2 Critical Success Factors (CSFs) 106
RELATED REPORTS AND PRODUCTS 109
GMD Research